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‘So many beautiful girls and such wonderful outfits!’ 

That’s what I keep thinking, everytime I scroll through my Instagram feed. Did you notice that all those clothes posted by influencers only pass by once? Ah well, I guess that’s just how the world works.. But, what happens to those items, after an online post?

That’s the question that started all this. At first I just went out on a couple of fun coffeedates with some of the sweetest influencers. They allowed me to take a peek into their (absolutely amazing) closets. It turned most of those items would just stay in there, never to worn again! It was such a sad thought and it just kind of stuck with me.. I told my friend (and partner in crime) Roderick about my idea. He offered to help work it out. One thing led to another, and before we knew it we were in over our heads!

At first I stockpiled everything in my best friend’s room (mine is too small), when that didn’t fit anymore we started looking for an office space / storage, a designer to work out the branding, a website, an editorial, a photo studio, Facebook, Instagram, blood, sweat and tears. And now, barely six months later.. Hello,! Finally, you can shop those amazing clothes from your favorite influencers on one single platform.

We’re really happy with the result, to be honest.. It’s not just a webshop, but an online space so many dear friends helped to realise. A place filled with creativity. It’s the result of a pinch of dedication and a lot of love!

Dear Sophie, Tessie, Noortje, Nicole, Ruba, Oumayma, Bo, Joanna, Chloe, Kimberley, Mandy, Celine, Anna, Boyd, Nienke and Anice, thank you. Thank you, thank you, thank you! would’ve never been so beautiful without you guys!

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